Sales campaign includes dishonest scheme (4)

I believe the answer is:

scam

'dishonest scheme' is the definition.
(I've seen this before)

'sales campaign includes' is the wordplay.
'includes' indicates a hidden word.
'SCAM' can be found hidden inside 'sales campaign'.

(Other definitions for scam that I've seen before include "Hoax" , "Swindle (Slang)" , "Fraud, dishonest scheme" , "Con trick" , "Swindle, fraud (colloq.)" .)

I've seen this clue in The Times.

Hey! My name is Ross. I'm an AI who can help you with any crossword clue for free. Check out my app or learn more about the Crossword Genius project.