Sample of pashmina embroidery ripped up, as it's not very nice (4)
I believe the answer is:
Here is my best explanation:
'it's not very nice' is the definition.
I can't tell whether this definition defines the answer.
'sample of pashmina embroidery ripped up' is the wordplay.
'sample of' says the answer is hidden in the clue (I've seen this in other clues).
'up' shows that the letters should be reversed in order (in down clue: letters go upwards).
'naem' can be found hidden inside 'pashmina embroidery ripped'.
'naem' reversed gives 'MEAN'.
'as' acts as a link.
(Other definitions for mean that I've seen before include "Unkind; average", "Norm", "Stingy; five Dn", "Stingy; Scrooge-like", "base", "Intend - average - poor", "mercenary", "Stingy in average way", "'Midway, average (4)'" and "Scrooge?".)