Say "Another great thing about me . . .," say (4)

I believe the answer is:

brag

(Other definitions for brag that I've seen before include "Boast, crow" , "Blow one's own trumpet" , "Show off, crow" , "popular with 15 [EGOTIST] , no doubt" , "game of bluff" .)

I've seen this clue in The New York Times.

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