Crossword Genius

Saying it's a commercial era (5)

Ross

I believe the answer is:

adage

'saying' is the definition.
(adage is a kind of saying)

'a commercial era' is the wordplay.
'a commercial' becomes 'ad' (abbreviation for advertisement).
'era' becomes 'age' (I've seen this before).
'ad'+'age'='ADAGE'

'it's' acts as a link.

(Other definitions for adage that I've seen before include "True proverb or saying" , "say it again and again!" , "Dictum" , "Old saw" , "Well-remembered proverb or saying" .)

I've seen this clue in The Irish Independent.
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