Crossword Genius

Scowl when demoted (5)

Ross

I believe the answer is:

lower

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'scowl' is the definition.
(I've seen this before)

I cannot understand how the rest of the clue works.

Can you help me to learn more?

(Other definitions for lower that I've seen before include "Cow" , "Less high in place or position" , "where are trousers in relation?" , "Inferior - scowl" , "Bring down" .)

I've seen this clue in the Evening Standard.
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