Crossword Genius

See a measure as a sure thing (5)

Ross

I believe the answer is:

cinch

'a sure thing' is the definition.
(thesaurus)

'see a measure' is the wordplay.
'see' becomes 'c' (the word for the letter, according to Chambers).
'a measure' becomes 'inch' (inch is a kind of measure**).
'c'+'inch'='CINCH'

'as' is the link.

(Other definitions for cinch that I've seen before include "simple job" , "Doddle" , "A walk in the park" , "Something easily done" , "piece of cake" .)

I've seen this clue in the Evening Standard.
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