Seems attractive (7)

I believe the answer is:

beckons

I'm a little stuck... Click here to teach me more about this clue!

'seems' is the definition.
Although both the answer and definition are verbs in their -s form, I can't see how they can define each other.

I don't understand how the rest of the clue works.

Can you help me to learn more?

(Other definitions for beckons that I've seen before include "Signals invitingly" , "Gestures" .)

I've seen this clue in the Evening Standard.

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