Self-absorbed characters in El Salvador find lead! (7)

I believe the answer is:

egoists

'self-absorbed characters' is the definition.

'el salvador find lead' is the wordplay.
I cannot quite see how this works, but
'lead' could be 'go' ('go' can be a synonym of 'lead') and 'go' is present in the answer.
This may be the basis of clue (or it may be nonsense).

'in' acts as a link.

(Another definition for egoists that I've seen is " Selfish, vain types".)

I've seen this clue in The Independent.

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