Crossword Genius

Selfish endeavour (3,4)

Ross

I believe the answer is:

ego trip

(Other definitions for ego trip that I've seen before include "Exercise in self-indulgence" , "Self-centred journey?" , "selfish display" , "Something done to make one feel important" , "A self-obsessed outing?" .)

I've seen this clue in The Sun.
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