Sell bike to receiver? (6)

I believe the answer is:

peddle

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'sell' is the definition.
(I know that peddle is a type of sell)

I can't explain the rest of the clue.

(Other definitions for peddle that I've seen before include "Tout" , "Sell from place to place" , "Deal illegally in (not a lever on a cycle!)" , "Travel around selling small items" , "Sell from door to door" .)

I've seen this clue in The Telegraph.

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