Sell for a bigheaded all-rounder (5)

I believe the answer is:

bring

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'sell for' is the definition.
(synonyms)

I don't understand how the remainder of the clue works.

(Other definitions for bring that I've seen before include "Convey" , "Transport" , "Fetch; cause to come" , "Contribute" , "Take with you" .)

I've seen this clue in the Evening Standard.

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