Crossword Genius

Sell, in small quantities, rarest metals whilst in centre (6)

Ross

I believe the answer is:

retail

I'm a little stuck... Click here to teach me more about this clue!

'sell in small quantities' is the definition.
(I've seen this before)

'rarest metals whilst in centre' is the wordplay.
'rarest metals' becomes 'reta' (I can't explain this - if you can you should believe this answer much more).
'in centre' means to look at the middle letters.
The middle of 'whilst' is 'il'.
'reta'+'il'='RETAIL'

Can you help me to learn more?

(Other definitions for retail that I've seen before include "The selling of goods to consumers" , "Sell direct to the customer" , "Sell; pass on (e.g. gossip)" , "Flog" , "This trade sells to the general public" .)

I've seen this clue in The Irish Times.
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