Crossword Genius

Selling point (5)

Ross

I think it could be either:

asset

store

'selling point' is the definition.
(I've seen this in another clue)

This is the entire clue.

(Other definitions for store that I've seen before include "Eg, granite" , "Save" , "Stock or supply, or warehouse for them" , "Depository for goods" , "Put away for future use" .)

I've seen this clue in the LA Times and The New York Times.
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