Selling points (6)
'selling points' is the definition.
(I've seen this in another clue)
This is the entire clue.
(Other definitions for assets that I've seen before include "Property owned by person or business" , "One's valuables" , "Advantages" , "valued possessions" , "One's total goods" .)
(Other definitions for emporia that I've seen before include "large-scale marketing operations" , "Large retail outlets" , "I'm a rope (anag)" , "Trading centres" , "Large retail shops" .)
(Other definitions for retailers that I've seen before include "traders" , "Sellers" , "They sell to the public" , "shopkeepers" .)