Crossword Genius

Set about Ben for taking Joe in (5)

Ross

I believe the answer is:

begin

I'm a little stuck... Click here to teach me more about this clue!

'set about' is the definition.
(synonyms)

'ben for taking joe in' is the wordplay.
I cannot quite understand how this works, but
'joe' could be 'gi' (GI Joe) and 'gi' is found within the answer.
The remaining letters 'ben' is a valid word which might be clued in a way I don't see.
This explanation may well be incorrect...

Can you help me to learn more?

(Other definitions for begin that I've seen before include "Commence" , "Israeli prime minister who shared the Nobel Peace Prize with President Sadat" , "Israeli prime minister and Nobel Peace Prize winner, d. 1992" , "Initiate" , "Found" .)

I've seen this clue in the Evening Standard.
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