Crossword Genius

Set off (7)

Ross

(Other definitions for launch that I've seen before include "Send on its course, new ship or publication" , "Set up - found" , "(Send) motor-boat (into the water)" , "Of ship, formally set afloat" , "Send out; motor boat" .)

I've seen this clue in The New York Times, the Penny Press, the King Feature Syndicate, the Newsday and The Mirror.
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