Crossword Genius

Setter is right into beer brand (7)

Ross

I believe the answer is:

imprint

'brand' is the definition.
(I know that imprint is a type of brand)

'setter is right into beer' is the wordplay.
'setter is' becomes 'I'm' (the setter is the person who set the crossword).
'right' becomes 'r' (common abbreviation).
'into' indicates putting letters inside.
'beer' becomes 'pint' (beer is typically served by the pint).
'r' going within 'pint' is 'print'.
'im'+'print'='IMPRINT'

(Other definitions for imprint that I've seen before include "make an impact" , "Impress, stamp" , "Fix in the mind; stamp" , "Mark made by pressing or stamping surface" , "Mark produced by pressure" .)

I've seen this clue in The Sun.
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