Crossword Genius

Shared cultural item (4)

Ross

I believe the answer is:

meme

(Other definitions for meme that I've seen before include "Cultural belief that assumes a life of its own" , "Image etc. that spreads rapidly on the Internet" , "Concept that spreads rapidly on the Internet" , "Question that spreads on the internet" , "Cultural feature passed on by imitation" .)

I've seen this clue in The Independent.
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