Crossword Genius

She's like Joe, but not very pronouncedly (3)

Ross

I believe the answer is:

zoe

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'she's' is the definition.

I don't understand the remainder of the clue.

Can you help me to learn more?

(Other definitions for zoe that I've seen before include "Girl" , "Girl's name" , "___ Ball, broadcaster" .)

I've seen this clue in the Evening Standard.
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