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Short TV sequence shows missile missing Turkey (5)

Ross

I believe the answer is:

ident

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'short' is the definition.
Both the definition and answer are singular nouns.
Maybe they are linked in a way I don't understand?

I cannot understand how the rest of the clue works.

Can you help me to learn more?

(Other definitions for ident that I've seen before include "image on screen" , "Broadcast indicating TV channel" , "short film sequence" , "Short BBC sequence" , "not much, which shows your station" .)

I've seen this clue in The Times and The Sunday Times.
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