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Showing restraint in blocking pictures on a website, say (9)

Ross

I believe the answer is:

continent

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'pictures on a website say' is the definition.
I can't tell whether this defines the answer.

'showing restraint in blocking' is the wordplay.
'showing restraint' becomes 'content' (I can't justify this - if you can you should give a lot more credence to this answer).
'blocking' is an insertion indicator (to block can mean to plug a gap in something).
'content' placed around 'in' is 'CONTINENT'.

Can you help me to learn more?

(Other definitions for continent that I've seen before include "Great landmass" , "Several countries maybe" , "huge area of land" , "Sober" , "Maybe more than one country" .)

I've seen this clue in The Times.
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