Crossword Genius

Similar type visually embarrassed (7)

Ross

I believe the answer is:

kindred

'similar' is the definition.
(similar in meaning)

'type visually embarrassed' is the wordplay.
'type' becomes 'kind' (I've seen this before).
'visually embarrassed' becomes 'red' (someone may blush or go red when embarrassed).
'kind'+'red'='KINDRED'

(Other definitions for kindred that I've seen before include "These spirits have similar tastes" , "Affinity" , "Relatives" , "Related by blood - having similar qualities" , "Related (people)" .)

I've seen this clue in The Times.
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