Slogan (5)
'slogan' is the definition.
(synonyms)
This is all the clue.
(Other definitions for motto that I've seen before include "Slogan encapsulating self-image" , "Adage (found in a cracker?)" , "Phrase on, eg, family coat of arms" , "Phrase in a Christmas cracker" , "Catchcry, slogan" .)
'slogan' is the definition.
(I know that watchword is a type of slogan)
This is all the clue.
(Other definitions for watchword that I've seen before include "rallying-cry" , "Slogan" .)
'slogan' is the definition.
(synonyms)
This is the entire clue.
(Other definitions for catchword that I've seen before include "topical slogan" , "Slogan or memorable expression" , "Popular phrase" .)