Crossword Genius

So loveless and mischievous as to be ungenerous? (7)

Ross

I believe the answer is:

selfish

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'to be ungenerous?' is the definition.
('selfish' is associated in meaning with 'ungenerous')

'so loveless and mischievous' is the wordplay.
'so loveless' becomes 's' (I can't explain this - if you can you should give a lot more credence to this answer).
'and' is a charade indicator (letters next to each other).
'mischievous' becomes 'elfish' (synonyms).
's'+'elfish'='SELFISH'

'as' acts as a link.

Can you help me to learn more?

(Other definitions for selfish that I've seen before include "Egocentric - mean" , "Concerned only with oneself" , "Egotistical" , "Ungenerous" , "Concerned only with self" .)

I've seen this clue in the Evening Standard.
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