Crossword Genius

Soft, but it will get stronger (3)

Ross

I believe the answer is:

wax

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'it will get stronger' is the definition.
The definition suggests a singular noun which matches the answer.

I cannot understand how the remainder of the clue works.

Can you help me to learn more?

(Other definitions for wax that I've seen before include "Grow large" , "Cere - grow larger" , "It forms in the ear" , "Substance in candles" , "Substance found in ears, or in some museums" .)

I've seen this clue in the Evening Standard.
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