Crossword Genius

Soft material refers to north Dublin suburb, they say (6)

Ross

I believe the answer is:

merino

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'say' is the definition.
Although both the answer and definition are singular nouns, I cannot see how they can define each other.

I cannot understand how the remainder of the clue works.

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(Other definitions for merino that I've seen before include "The sheep provides fine wool" , "Fine-wool sheep" , "Fine soft woolen yarn" , "Breed of sheep with fine wool" , "Sheep from Spain with a heavy quality fleece" .)

I've seen this clue in The Irish Times.
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