Soft soap and face cloth (7)
I believe the answer is:
flannel
This clue is a double definition.
'soft soap' is the first definition.
(both can mean flattery)
'face cloth' is the second definition.
(synonyms)
'and' is the link.
(Other definitions for flannel that I've seen before include "Cloth for washing face, or just flattery" , "Small piece of towelling for washing oneself" , "cooler if wet?" , "nonsense" , "used for washing face" .)