Some advertiser gets material (5)
I believe the answer is:
serge
'material' is the definition.
(I know that serge is a type of material)
'some advertiser gets' is the wordplay.
'some' says the answer is hidden in the clue (some parts of the word are used).
'SERGE' is hidden in the letters of 'advertiser gets'.
(Other definitions for serge that I've seen before include "Frenchman" , "Twilled fabric; name" , "Strong twilled worsted fabric" , "Material to suit" , "Twilled woollen fabric" .)