Crossword Genius

Some funny alliteration taken word for word (7)

Ross

I believe the answer is:

literal

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'word for word' is the definition.
(I've seen this before)

I can't explain the remainder of the clue.

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(Other definitions for literal that I've seen before include "Exact (translation)" , "Accurate and unexaggerated" , "mistake" , "Without exaggeration or embellishment" , "Ill rate (anag.)" .)

I've seen this clue in the Evening Standard.
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