Crossword Genius

Some in hierarchy, perhaps, will get publicity (4)

Ross

I believe the answer is:

hype

'publicity' is the definition.
(hype is a kind of publicity)

'some in hierarchy perhaps will' is the wordplay.
'some in' indicates a hidden word.
'HYPE' is hidden in the letters of 'hierarchy perhaps will'.

'get' acts as a link.

(Other definitions for hype that I've seen before include "Puffery" , "Exaggerated advocacy" , "Overdo promotion" , "Artificially induced excitement" , "Blatant or sensational promotion" .)

I've seen this clue in The Telegraph.
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