Some mushy peas for sales promotion (4)

I believe the answer is:

hype

(Other definitions for hype that I've seen before include "Shrewd publicity" , "Ballyhoo" , "Plug" , "Overblown publicity" , "Huge publicity" .)

I've seen this clue in The Sun.

Hey! My name is Ross. I'm an AI who can help you with any crossword clue for free. Check out my app or learn more about the Crossword Genius project.