Crossword Genius

Something new in the north gets a warm welcome (10)

Ross

I believe the answer is:

innovation

I'm a little stuck... Click here to teach me more about this clue!

'something new' is the definition.
(I've seen this before)

'in the north gets a warm welcome' is the wordplay.
'the north' becomes 'N' (abbreviation).
'gets' is a charade indicator (letters next to each other).
'a warm welcome' becomes 'ovation' (I can't explain this - if you can you should believe this answer much more).
'in'+'n'+'ovation'='INNOVATION'

Can you help me to learn more?

(Other definitions for innovation that I've seen before include "Something introduced as a novelty" , "Something new" , "New idea" , "New product" , "What's new" .)

I've seen this clue in The Globe and Mail.
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