Crossword Genius

Sordid play seen off and on -- or ignored in this way? (5)

Ross

I believe the answer is:

oddly

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'in this way?' is the definition.
Both the definition and answer are adverbs. Perhaps you can see a link between them that I can't see?

I cannot understand how the rest of the clue works.

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(Other definitions for oddly that I've seen before include "Strangely, curiously" , "In a strange way" , "In a strange manner" , "In a peculiar way" , "strange to say?" .)

I've seen this clue in The Telegraph.
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