Sort of help that's not fancied? (8,3)

I believe the answer is:

material aid

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'not fancied?' is the definition.
I know nothing about this answer so I cannot judge whether it can be defined by this definition.

'sort of help' is the wordplay.
'sort of' becomes 'material' (I can't explain this - if you can you should believe this answer much more).
'help' becomes 'aid' (synonyms).
'material'+'aid'='MATERIAL AID'

'that's' is the link.

Can you help me to learn more?

I've seen this clue in The Globe and Mail.

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