Crossword Genius

Sounds as if the blooming thing is corny material (5)

Ross

I believe the answer is:

flour

I'm a little stuck... Click here to teach me more about this clue!

'material' is the definition.
Although both the answer and definition are singular nouns, I don't see how one could define the other.

I can't explain the remainder of the clue.

Can you help me to learn more?

(Other definitions for flour that I've seen before include "The stuff of bread" , "Fine-ground grain" , "Delivery from miller" , "White powder" , "Wheat meal" .)

I've seen this clue in The Irish News.
Want a hint initially instead of a full solution? Install my app