Crossword Genius

Special-interest, e.g.

Ross

I believe the answer is:

niche

(Other definitions for niche that I've seen before include "Suitable position or small alcove" , "Specialised corner of the market" , "Nook, cranny" , "Shallow recess in a wall" , "Place that's cosy" .)

I've seen this clue in The New York Times.
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