Crossword Genius

Sport, and one reason it's dire (7)

Ross

I believe the answer is:

ruinous

'dire' is the definition.
(thesaurus)

'sport and one reason' is the wordplay.
'sport' becomes 'ru' (rugby union).
'and' is a charade indicator (letters next to each other).
'one' becomes 'i' (Roman numeral).
'reason' becomes 'nous'.
'ru'+'i'+'nous'='RUINOUS'

'it's' is the link.

(Other definitions for ruinous that I've seen before include "causing harm?" , "Destructive and causing downfall" , "Destructive; dilapidated" , "Causing destruction" , "Exorbitant" .)

I've seen this clue in The Times.
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