Crossword Genius

Stalwart keeps returning as celebrity children’s TV character (7,3)

Ross

I believe the answer is:

fireman sam

'children's tv character' is the definition.
(from the British children's TV show)

'stalwart keeps returning as celebrity' is the wordplay.
'stalwart' becomes 'firm' (stalwart can mean firm or sturdy).
'keeps' is an insertion indicator.
'returning' is a reversal indicator.
'celebrity' becomes 'name' (as in a 'big name').
'as'+'name'='asname'
'asname' backwards is 'emansa'.
'firm' placed around 'emansa' is 'FIREMAN SAM'.

I've seen this clue in The Times.
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