Crossword Genius

Start after Elizabeth (but before the French?) on TV (4)

Ross

I believe the answer is:

dawn

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'start' is the definition.
(the dawn of something is its origin)

I don't understand how the rest of the clue works.

Can you help me to learn more?

(Other definitions for dawn that I've seen before include "Light in East" , "Sunrise" , "Aurora was its goddess" , "Begin to appear" , "Aurora, poetically" .)

I've seen this clue in the Evening Standard.
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