Started with roof coating (3)
I believe the answer is:
tar
'roof coating' is the definition.
(I've seen this in another clue)
'started with' is the wordplay.
'with' indicates a hidden word.
'TAR' is hidden within 'started'.
(Other definitions for tar that I've seen before include "Dark flammable liquid" , "Sticky road material or informal sailor" , "Hearty" , "Informal sailor, the rat" , "A sailor; a preservative" .)