Crossword Genius

Starting a baby is the idea (10)

Ross

I believe the answer is:

conception

I believe this is a double definition.

'starting a baby' is the first definition.
(as in conceiving a baby)

'the idea' is the second definition.
(conception is a kind of idea)

'is' is the link.

(Other definitions for conception that I've seen before include "See 5" , "Idea (maybe leading to baby)" , "Plan - birth" , "how to get pregnant?" .)

I've seen this clue in The Times.
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