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Station Rd redeveloped to hold Internet conventions (10)

Ross

I believe the answer is:

traditions

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'conventions' is the definition.
The definition and answer can be both related to thinking as well as being plural nouns.
Perhaps you can see an association between them that I can't see?

I don't understand how the rest of the clue works.

Can you help me to learn more?

(Another definition for traditions that I've seen is " Customs".)

I've seen this clue in the Sydney Morning Herald.
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