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Stop blokes seizing attention - start of tender message of love (10)

Ross

I believe the answer is:

endearment

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'message of love' is the definition.
'endearment' can be an answer for 'love'. I am unsure of the 'message of' bit.

'stop blokes seizing attention start of tender' is the wordplay.
'stop' becomes 'end' (synonyms).
'blokes' becomes 'men' (bloke can informally mean a man).
'seizing' means one lot of letters goes inside another (inserted letters are seized).
'attention' becomes 'ear' (having someone's ear is having their attention).
'start of' says to take the initial letters.
The initial letter of 'tender' is 't'.
'end'+'men'='endmen'
'endmen' placed around 'ear' is 'endearmen'.
'endearmen'+'t'='ENDEARMENT'

Can you help me to learn more?

(Other definitions for endearment that I've seen before include "Fondness" , "Affectionate utterance" , "Love, maybe" , "Affectionate term" , "sign of affection" .)

I've seen this clue in The Times.
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