Crossword Genius

Straightforward subterfuge (5)

Ross

I believe the answer is:

bluff

I believe this clue is a double definition.

'straightforward' is the first definition.
(thesaurus)

'subterfuge' is the second definition.
(I know that bluff is a type of subterfuge)

(Other definitions for bluff that I've seen before include "Steep bank; pretend confidence" , "Feign" , "Try to deceive" , "Deception - hearty" , "Challengers may call it" .)

I've seen this clue in The Daily Express.
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