Strauss of jeans (4)

I believe the answer is:

levi

'strauss of jeans' is the definition.
(I've seen this in another clue)

This is all the clue.

(Other definitions for levi that I've seen before include "Jacob's third son" , "Jewish priestly tribe" , "Jacob's son (OT)" , "The Strauss who first patented blue jeans" , "Tribe of Israel" .)

I've seen this clue in the Universal, the LA Times, the Newsday.com, the USA Today, the Newsday, the Family Time and the King Feature Syndicate.

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