Strongly encourage (4)

I believe the answer is:

urge

'strongly encourage' is the definition.
(I've seen this before)

This is the entire clue.

(Other definitions for urge that I've seen before include "Advise strongly to press forward" , "Yen" , "Implore" , "Advise strongly or prod" , "Longing" .)

I've seen this clue in the USA Today, the Universal, The Wall Street Journal, The New York Times and The Times.

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