Crossword Genius

Strongly encourage (4)

Ross

I believe the answer is:

urge

'strongly encourage' is the definition.
(I've seen this in another clue)

This is all the clue.

(Other definitions for urge that I've seen before include "Advise strongly to press forward" , "Yen" , "Implore" , "Advise strongly or prod" , "Longing" .)

I've seen this clue in the USA Today, the Universal, The New York Times, The Wall Street Journal and The Times.
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