Crossword Genius

Such a contractor may quote a knock-down price (10)

Ross

I believe the answer is:

demolition

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'price' is the definition.
Although both the answer and definition are singular nouns, I can't see how one could define the other.

I don't understand how the rest of the clue works.

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(Other definitions for demolition that I've seen before include "destructive action" , "explosion" , "Licking" , "Knocking down" , "defeat" .)

I've seen this clue in The Globe and Mail.
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