Suffer a personal loss (5)

I believe the answer is:

bleed

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'suffer' is the definition.
(I've seen this in another clue)

I don't understand the remainder of the clue.

(Other definitions for bleed that I've seen before include "Lose life-sustaining fluid" , "Haemorrhage" , "Shed blood" , "Squeeze money out of" , "What would ancient doctor do" .)

I've seen this clue in the Evening Standard.

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