Sunrise direction (4)

I believe the answer is:

east

'sunrise direction' is the definition.
(I've seen this before)

This is all the clue.

(Other definitions for east that I've seen before include "Player in deal" , "Bidder after North (bridge)" , "Airport near Derby" , "Direction taken when going from the US towards Ireland" , "Ninety degree bearing" .)

I've seen this clue in The New York Times, the LA Times, the Newsday, the USA Today, the Universal, The Wall Street Journal, The Mirror and the King Feature Syndicate.

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