Support from the media, ideally (3)
I believe the answer is:
aid
'support' is the definition.
(aiding is a kind of supporting)
'from the media ideally' is the wordplay.
'from' indicates a hidden word.
'AID' is hidden in the letters of 'media ideally'.
(Other definitions for aid that I've seen before include "Help or succour" , "Relief" , "Care, assistance" , "assistant" , "Care and help" .)